Superior Industries Inc. has appointed Patrice Briand as territory sales manager throughout Eastern Canada. In his new role, Briand will work alongside Superior’s dealers in the region to bring solutions to bulk material handling customers in 
Quebec, Newfoundland and Labrador, Prince Edward Island, Nova Scotia and New Brunswick. Kevin Beyer, the existing Canadian sales manager for Superior capital equipment, will continue to service dealers and accounts from Ontario to British Columbia.
Briand comes to Superior Industries after most recently holding the title as Environmental and Recycling Manager at Voghel Inc., a manufacturer of shredders, grinders, crushers and screeners for the recycling industry. Before Voghel, he was vice president of sales and development for Manuquip Equipment Inc.
Briand has been affiliated with the industry in various positions since 1990. Historically, he has been associated with a variety of professional association related to the industry including APMLQ (Quebec Heavy Machinery Owners Association), ACDE (Canadian Association of Equipment Distributors), ACRGTQ (Association des constructeurs de routes et grand travaux du Québec), PDAC (Prospectors and Developers Association of Canada), CIM (Canadian Institute of Mining), 3R MCDQ (Regroupement des récupérateurs et des recycleurs de matériaux de construction et de démolition du Québec). He received an Industrial Electricity Diploma from Gaspé College in 1984.